Blog Posts

I’m an inspiration junkie, and every year I love tuning in to the International SPA Conference (ISPA) for a fix! This year didn’t disappoint.

Massage Envy’s “Because Everything” marketing campaign is aimed at shifting the perception of massage therapy as a luxury item to its ability to help with pain and injuries.

Leg two of the 2016 ABMP School Forum Triathlon was completed this past week in Scottsdale, Arizona.

On October 10, ABMP is bringing renowned myoskeletal therapist Erik Dalton to members in an exclusive, live, online event, and the initial preparations are leaving me starstruck.

Use this 15-year anniversary of 9/11 to remember those who were lost, but also to find new ways to connect with a world often devoid of touch.

I want to share my experience with you, as I have been schlepping to conferences and trade shows for more than 15 years as an advertising executive, and this one blew my mind.

There are 328,799 massage therapists in the United States as of June 2016. That’s our story, and we’re sticking to it.