Reaching Out to Massage Clients During the Holidays

12/08/2021

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Connecting with clients during the holiday season has become a customary part of most MTs’ annual marketing plans. But that doesn’t mean your client communications this time of year have to be a hard sell. Showing an authentic interest in your clients’ well-being and offering solutions to their problems might be just as profitably effective as promoting that next great holiday special.

Self-Care Check-In

Haven’t heard from a client in a few months? The holidays offer a timely opportunity for you to do a check-in, express your appreciation for their business, and remind them of the value of self-care (especially this time of year). December is notorious for blinding people to their self-care needs, so help clients put it front of mind.

Biz Tip: Consider offering later hours throughout December to accommodate everyone’s crazy holiday schedules and to-do lists.

Share With Clients:

“10 Reasons You Should Gift Yourself a Massage”

“Massage & Emotional Wellness”

“A Healthy Plan”

Welcome Them Back

Still missing some clients from pre-COVID days? This is the perfect time to reach out to them, assure them of your safety protocols and practices, and wish them a healthy holiday season. Continue to educate these clients until they are ready to come back.

Biz Tip: Help put clients at ease and print out the “This Room is Disinfected” door hangers or other signs made available by ABMP.

Share With Clients:

“Coming Back to Massage”

“When You Come Back”

Solve a Problem

Who doesn’t love checking that last holiday gift off their list? Remind clients how easily you can help them do just that with a gift certificate for family and friends. This is no hard sell—this is offering a solution. (TheGiftCardCafe.com offers a discount for ABMP members—log in to your account and view all your discounts here.)