3 Tips for Setting Intention with Your Social Media Presence


Do you feel that you use strong intention in all aspects of your life? Think about the tone you set when you have a conversation—you are aware of your point, your diction, and the aim of the dialogue. Your social media presence should be along that same thread—always post with awareness of the intent of your messaging. Here are some tips to post with purpose:

Know Your Community

Are you talking about research with fellow health-care professionals? Are you sharing articles with the numerous health benefits of massage to entice prospective clients? Are you designing funny graphics to laugh with other massage therapists? Or is it a mix of all these things? Think about who you are communicating to and what they will be most interested in hearing.  

Be Aware of Your Audience and Where They Are Most Active

Do you have a specific demographic that you work with? Ask them where they like to spend their time on social media. Perhaps some cruise Instagram for appealing visuals while others prefer Twitter for quick updates.

Know Your Tones

If you have separate business and personal Facebook pages, you are purposely separating the different tones that you set with your e-community. Post consciously and know what’s not appropriate for your professional world. Do you want your clients to know your personal opinion on hot-button issues? If not, save those articles for your personal page and keep your business page professional and limited to massage therapy.

Do you have any social media tips of your own to share? Let us know!

—Tara Doyle, ABMP Social Media and Marketing Coordinator

Category: 

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

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MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

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