Taking Advantage of Social Media: Tips from Tara at ABMP

Social media can conjure up mixed emotions for many—perhaps your fingers fly with ease over the keyboard as you connect with your community, or maybe it’s another glaringly unchecked box on your to-do list. No matter your comfort level, there are some simple tricks of the trade to help you accomplish your social media goals. 

Suppose you have completed the basics by creating a Facebook page, filling your profile with your personal information and photos, and adding a few people to your network to form an online community. (If not, start there.) What’s next? You don’t want to overload your e-community with posts, but you also don’t want your empty page to be a proverbial ghost town with tumbleweeds whistling through.

Some ideas to leave the ghost town in the rearview:

• Post photos of your beautiful massage space with an invitation to book an appointment.

• Share articles about massage therapy and all of its benefits. Stay tuned to ABMP’s Facebook page, where helpful content is posted that you can share with clients. Another way to stay in the loop is to set up Google Alerts for keywords like “massage therapy benefits” so you can get sharable content delivered to your inbox.

• Use images that encourage clients to book with you or relate with your fellow massage therapists. We’ve got plenty for you to choose from at www.facebook.com/ABMPpage/photos_stream.

 • Try videos as a great way to switch up what you are posting. Create your own about your practice, or check out youtube.com/ABMPmassage.

 • Do you have a special request for tips about social media? Email tara@abmp.com and your question may be featured!

—Tara Doyle, ABMP Social Media & Marketing Coordinator

Category: 

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

Illustration of computer and phones displaying MassageBook sites.

MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

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