Two Organs

 

In our field, lots of puns and word plays are used that revolve around hands. I am as guilty of this as anyone else; many of ABMP’s tag lines or slogans or titles or cheers or mantras involve “hands,” or some application/derivation thereof (for instance, our newsletters “Knead to Know” and “Different Strokes”). These labels evolve naturally and are easily identifiable.   I read two blog posts today that remind me that success in this field (and actually, EVERY field) is contingent upon the use of two other pretty important body parts—your brain and your heart. Seth Godin is a renowned marketing/branding/human development guru, and my friend (and world’s greatest massage therapist) Angie Parris-Raney shares his blog posts with me on occasion, surreptitiously coaching me to become better at my job (I’m on to you, Angie, and thank you). A recent post resonates with me because he talks about the service culture Tony Hsieh has developed at Zappos. To me, ABMP is defined by its service ethic. Everything we do is based on serving our member, whether it is telephone performance, new systems, or developing new resources. We are driven to provide value to our members. How about you?   The second post was written by a therapist, Steph Lasch, for the “Women in Bodywork Business” blog, and asks a very simple, fundamental question—“What’s Your Story?” She delivers great insight on how YOU are the most important part of your practice.   The head and the heart. Own your business, and make it yours. These two statements may sound the same, but they are not. Your brain owns your business—build the better mousetrap to help you be successful. Your heart makes it yours—give it everything you have.   Thanks to Angie, Seth, and Steph for these valuable reminders.   Follow Les on Twitter.  
Category: 

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

Illustration of computer and phones displaying MassageBook sites.

MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...