What's in Your Wallet?

  Two of my favorite entertainers—Jimmy Fallon and Alec Baldwin—are now shilling for Capital One credit cards. Not an inspired choice of products to endorse, in my view, but nevertheless they are funny commercials. And of course, Capital One and its marketing team deserve credit for creating one of the more memorable tag lines (which I appropriated for my title this week) of the past few years.   The other day I heard one of those commercials for the 39th time while doing the dishes, and a thought occurred to me—what is in my wallet? A few credit/bank cards, driver’s license, medical ID/insurance card, a little bit of cash. I don’t even keep a real wallet—I’m a clip guy.   So naturally, as I finished loading the dishwasher, my thoughts turned to our members—what’s in their wallets? As mentioned regularly, I am a sideline massage therapist—a big supporter (and user) of massage, but not “in the game” like the rest of you. My client list consists of people with the last name of Sweeney. So my train of thought turned to, “what should be in your wallet, Massage and Bodywork Professional?”   Now I am taking writer’s license here (hey, it’s my blog), and interpreting the term wallet to mean, “what is on your person as you travel through your day.”  
  • Business cards—interested in building your practice? You better have enough in stock to hand out 50 a month. If you’re not doing this, I am officially disappointed in you.
  • Chewing gum—I will also accept mints here. Grabbing a quick lunch between sessions? Don’t make red onions part of your treatment plan.
  • Contact information for your health care “team”—if in doubt, refer out. To do so, be informed and ready to share important contact info for professionals who know you and you trust. Clients may not have all the answers, and will appreciate your guidance to find a solution.
  • Emergency ID information—I’m sounding like my mom here, but does someone know where you are right now?
  • A phone—continuing on the mom theme but: your phone can be a really handy business management tool (the only time I don’t have mine on me is when I’m sleeping). Can you access your e-mail or calendar 24/7? You may need to during the day. Plus between clients you might want to watch this (or this). Or maybe this.
  • A referral card—do you have a system to reward referrals from your existing clients? If not, do it. Now. I’m not kidding. I’m waiting … okay, we’ll build this in the next blog. You’re off the hook for now.
  • ABMP membership info—hey, you never know when you might need a discount on legal guidance, Crocs, or a rental car. Just sayin’.
  What else?     Follow Les on Twitter at www.twitter.com/abmp_les.
Category: 

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

Illustration of computer and phones displaying MassageBook sites.

MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...