Ep 356 – Foundations for Marketing a Massage Business: “Business or Pressure” with Allissa Haines

An image of abstract painting being held in front of a persons face.

There are a thousand ways to build a strong massage or bodywork business. In this episode of Business or Pressure with Allissa Haines, we’ll cover the must-haves to get started, laying the foundation for a long-term, sustainable business.

Resources:

Deep Breath Digital: www.deepbreathdigital.com/community

A Website that Works webinar: https://www.abmp.com/learn/course/website-works

Google business profile: https://www.google.com/business/

Vistaprint: https://www.vistaprint.com/

Moo Cards: https://www.moo.com/us/

Hubspot Academy: https://academy.hubspot.com/

Author Links:

Website: www.deepbreathdigital.com/community

Instagram: https://www.instagram.com/deepbreathcommunity/

 

Author Images: 
Author Bio: 

 

Allissa Haines is a practicing massage therapist, business owner, and columnist for Massage & Bodywork magazine. You can find her building a community of massage therapists at deepbreathdigital.com/community.

Sponsors: 

 

Jojoba: www.jojobacompany.com

 

HobaCare Jojoba is a premium quality, 100% pure jojoba oil that is highly beneficial for massage therapists. As a single-ingredient product, it aligns perfectly with holistic practices, providing an all-natural, chemical-free massage medium option. Jojoba oil closely resembles human sebum, which allows it to absorb easily and deeply into the skin, delivering a non-greasy, moisturizing experience that doesn't clog pores or cause allergic reactions. This unique property makes it an excellent medium for massage, enhancing tactile contact without leaving an oily residue. HobaCare Jojoba is also shelf stable and will not stain natural fiber sheets. By choosing HobaCare Jojoba, massage therapists can enhance their practice, offering clients a superior, skin-friendly experience that promotes both skin health and overall well-being.

Website: www.hobacare.com


Facebook: https://www.facebook.com/jojobacompany


Instagram: https://www.instagram.com/jojobacompany

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

Illustration of computer and phones displaying MassageBook sites.

MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

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