Advice from the Pros #1: Whitney Lowe

The following series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Whitney Lowe is our featured expert this week. Lowe directs the Academy of Clinical Massage and is the author of Orthopedic Assessment in Massage Therapy (Daviau Scott, 2006) and Orthopedic Massage: Theory and Technique (Churchill Livingstone, 2009). He teaches continuing education in advanced clinical massage through the academy and offers an online certification program in orthopedic massage.  

The best thing I ever did to grow my practice is … 

Whitney Lowe: Networking with other health professionals. This included doing presentations and creating information that was directly relevant to their patient population. There is nothing like a personal meeting, and meeting these individuals helped build trust in our mutual relationships.

 

The key thing I wish I knew when I was starting out is … 

Whitney Lowe: How much time would be spent in running the business of the practice. It is easy to get excited about the work we actually do in the treatment room, but that will never last if we don’t focus on actually running a business as well.

 

My definition of excellent customer service is … 

Whitney Lowe: Going out of my way to treat each individual as if they are the most important person I will be seeing that day. Treating people this way really helps your treatment room success.

 

My business management advice for therapists is … 

Whitney Lowe: Take advantage of modern marketing strategies. The changing marketing landscape can work to your advantage by introducing you to potential clients much more effectively than the old methods of advertising in the Yellow Pages or with flyers in the health food store. 

 

This blog was created from Massage & Bodywork’s July/August 2017 Business Side column "Advice from the Pros." 

Category: 

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

Illustration of computer and phones displaying MassageBook sites.

MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

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