Expert Spotlight: Massage & Spa Success

Gael Wood, owner, Massage & Spa Success
Gael Wood, Owner, Massage & Spa Success

The following blog post is sponsored by Massage & Spa Success.

Tell us a little about how Massage & Spa Success got started.

With close to 20 years in the massage and spa industry, I want to help therapists fill in education gaps. Most massage and skin care schools teach the skills we need to help our clients, not how to run a successful business. I didn’t know anything about marketing, rebooking, or upselling when I entered the profession, and I felt I could make a difference in our profession.

What are the advantages of joining a Content Club?

Saving time and money! Every massage, spa, or skin care business needs to stay consistent with marketing. Marketing is challenging because it takes time to create relevant, professional content. The Content Club provides content for your newsletters, blog, website, and social media accounts. All of the materials are designed for branding and customizing—and I even provide training on getting started!

Why is online training so important in the current environment?

I love online learning. You can do it anywhere, at any time (safely), and many more people are getting started with online teaching. It’s an exciting time for sure! I think many therapists are taking time to study new modalities, sharpen business skills, and learn how to keep clients safe.

What sets your courses apart from other providers?

The feedback I commonly hear is that I take topics that seem overwhelming or uninteresting and make them seem easy and fun. I think my years of experience as a business owner, a dual licensee, and working in many different environments give me a unique perspective. I love helping people reach their potential and make more money.

Why should therapists take your courses?

To gain practical, business, and money-making skills that will pay off for years to come!

What’s next on the horizon for Massage & Spa Success?

Since COVID-19, many therapists asked for courses on online business, book publishing, and creating multiple income streams, so I am teaching new topics. We also have a new Global Wellness Professionals Marketing Summit launching in November 2020, and I continually add new resources to the Content Clubs (most recently client home-care handouts).

Any new trends or products you’re excited about?

I’m excited to see so many people trying new things and discovering new ways to interact and be of service. Of course, nothing will ever replace hands-on services, but people are getting creative, which leads to new opportunities in the massage and spa world. National conferences moving online, for example, allow more people to attend (I can definitely see that as a new trend!), and more people working from home with schedule flexibility might mean more business for therapists and spas.

For more information, visit massageandspasuccess.com.

Category: 

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

Illustration of computer and phones displaying MassageBook sites.

MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

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