Reaching Out to Massage Clients During the Holidays

Email icon on a smartphone or other device.

Connecting with clients during the holiday season has become a customary part of most MTs’ annual marketing plans. But that doesn’t mean your client communications this time of year have to be a hard sell. Showing an authentic interest in your clients’ well-being and offering solutions to their problems might be just as profitably effective as promoting that next great holiday special.

Self-Care Check-In

Haven’t heard from a client in a few months? The holidays offer a timely opportunity for you to do a check-in, express your appreciation for their business, and remind them of the value of self-care (especially this time of year). December is notorious for blinding people to their self-care needs, so help clients put it front of mind.

Biz Tip: Consider offering later hours throughout December to accommodate everyone’s crazy holiday schedules and to-do lists.

Share With Clients:  

10 Reasons You Should Gift Yourself a Massage

Massage & Emotional Wellness

A Healthy Plan

Welcome Them Back

Still missing some clients from pre-COVID days? This is the perfect time to reach out to them, assure them of your safety protocols and practices, and wish them a healthy holiday season. Continue to educate these clients until they are ready to come back.

Biz Tip: Help put clients at ease and print out the “This Room is Disinfected” door hangers or other signs made available by ABMP.

Share With Clients:  

Coming Back to Massage

When You Come Back

Solve a Problem

Who doesn’t love checking that last holiday gift off their list? Remind clients how easily you can help them do just that with a gift certificate for family and friends. This is no hard sell—this is offering a solution. (TheGiftCardCafe.com offers a discount for ABMP members—log in to your account and view all your discounts here.)

Biz Tip: Make simple placards for your payment counter and treatment room, reminding clients of this thoughtful gift option.

Share With Clients:

Giving the Gift of Touch

Category: 

Comments

Seasons Greetings!

I Hope this quick note finds you healthy this holiday season and may you and your family & friends be blessed with the best 2022!!

Greatfully,

Christine 

 

*Refer a friend and you can each receive $10 off your next 1 hour session!

News

Ohio Adopts Interstate Massage Compact

The Ohio legislature adopted Senate Bill 56 on June 21, becoming the second state to enact the Interstate Massage Compact. Massage therapists will soon be able to obtain a multistate license that will reduce holdups and delays that often occur when moving to a different state.

US Department of Education 150% Rule Update

A federal judge has granted a preliminary injunction that halts the enforcement of the US Department of Education’s new Bare Minimum Rule, also known as the “100% rule,” until the court takes further action. This is the first step in what could be a lengthy battle to ultimately delay enforcement of the rule, providing schools more time to adjust their programmatic standards, or overturn the rule altogether. Find out more and what your school needs to do to prepare.

Colorado Bill Requires Local Background Checks

Governor Jared Polis signed into law House Bill 24-1371, requiring local government (counties, cities, or municipalities) to conduct periodic criminal background checks for massage establishment operators, owners, and employees.

Blog

Perform Your Best with MassageBook

Illustration of computer and phones displaying MassageBook sites.

MassageBook wants to help you focus on delivering exceptional care to your clients and building the practice of your dreams.

Julie Plachta: Serving the Underserved

Woman massages a client who is lying facedown on a massage table.

As we get closer to celebrating Massage Is for EveryBody, July 14–20, 2024, we wanted to share more of Julie Plachta’s story, which exemplifies the inclusive values of this campaign.

Benefits

Featured ABMP Discount Partner: Hyperice

ABMP members save 10% on all Hyperice percussive and heat/ice technology massage devices, including the Hypervolt, Vyper Vibrating Fitness Roller, and Ice Compression.

Featured ABMP Discount Partner: Yomassage

ABMP members receive 20% off Signature Yomassage, Mindful Touch by Yomassage, Barefoot Yomassage, Table Yomassage, and Yomassage Facials certifications.

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